A business often only learns about market changes late. A competitor introduces a new product, changes its prices or launches a campaign, while new press appearances may also be published about one’s own company or the industry. Regularly tracking these requires significant time and continuous attention.
The Competitor and Media Monitoring system takes over a significant portion of the regular checking of publicly available sources. The competitors, websites, social media platforms, press sources and keywords to be monitored can be defined. The system checks these at the configured frequency and records the changes detected.
You do not have to search for the information yourself: you receive notifications about relevant changes in an organized form. The regular summaries can provide more up-to-date information for preparing market, marketing and sales decisions.
We recommend it if…
- it is important for you to learn about your competitors’ new products, price changes and campaigns in a timely manner
- you would like to regularly track changes in market prices and offers, but do not have the capacity to manually check the sources
- you would like to know how your business, brand or industry appears in the press and on news portals
- you would like to track multiple competitors, topics and sources at the same time in a transparent way
- you would like to support management and sales decisions with regular, summarized market information.
What the package includes
- Regular monitoring of the websites, prices and publicly accessible social media platforms of the specified competitors
- Press and news monitoring based on keywords related to your business, brand, competitors and industry
- Automatic identification of new products, price changes, promotions and campaigns
- Regular, clear summary via email or Telegram channel
- Highlighting of changes deemed relevant based on the specified criteria
- Modification and expansion of the monitored competitors, sources and keywords as needed
- What does it free up?
- In addition, the risk that a relevant market change only becomes known late can be reduced.
