Regularly tracking competitors’ current ads can reveal a great deal about the offers, messages, and visual solutions they present in the market. However, manually checking Meta’s public Ad Library for multiple competitors requires significant time and makes it difficult to consistently track what has changed compared to the previous period.
The Competitor Ad Monitor automates the regular monitoring of the publicly available Facebook and Instagram ads of the specified competitors. It records newly published and no longer active ads, then generates a clear summary of the changes.
The summary shows which competitor is appearing with what offer, message, and visual solution. It can also highlight topics and communication patterns appearing simultaneously across multiple competitors.
Regular reviews can help make new competitor offers and communication directions visible sooner, and provide more traceable information to support marketing and sales decisions.
Monitoring covers information publicly available in Meta’s Ad Library. The system does not have access to competitors’ precise targeting, spending, or performance data.
We recommend it if…
- you operate in a competitive market and it is important to regularly see what offers and messages your competitors are presenting
- you want to gather ideas and communication patterns from ads running in the market
- it is important to learn about a new competitor offer and campaign in a timely manner
- you lack the capacity to regularly review multiple competitors’ ads manually in Meta’s Ad Library;
- you want to track changes in competitors’ messages, offers, and visual solutions in a comparable format.
What the package includes
- Regular monitoring of the publicly available Facebook and Instagram ads of the specified competitors in Meta’s Ad Library
- Notification of newly published and no longer active ads
- Regular summary of competitors’ messages, offers, and
- Parallel tracking of multiple competitors in a single overview
- Modification and expansion of the list of monitored competitors as needed
- Highlighting of topics, offers, and communication patterns appearing simultaneously across multiple competitors
- What does it free up?
- In addition to time savings, regular summaries can also help make new competitor offers and communication directions visible sooner.
